“Entrepreneurs. They are the ones that make our job at Bank J.Van Breda & C° interesting, every day anew. Their experiences, their approach and their stories are what inspires us to make our way forward as a bank. Entrepeneurs stimulate us to improve our way of working, to reinvent our services, to fulfil their needs even better. Entrepreneurs challenge us to personalise our advice to their organisation, personalities and dreams.”
Life’s Work is a collection of personal testimonies by entrepreneurs. Stories about how they created their company from scratch. Stories that give insight and inspire to do better.
The book is a showcase of the new way of communication at Bank J.Van Breda. What they chose to share was too personal and deep for a small brochure. At the same time a theme such as “life’s work” is too tangible for a fleeting blogpost. For that reason we chose a more durable medium. Not a brochure to throw out in a week’s time but a book to be picked up again and again.
In collaboration with un`dercast.